Several new editions of a book targeted at various market segments have recently been published.The majority were published by a publisher who identified the needs and wants of various groups of people and discovered that most wanted a book that more closely related to their own personal lives and interests.The publisher uncovered a(n)_____ demand.
A) primary
B) selective
C) synergistic
D) intensive
E) maturity

Question

Quizplus · Accepted Answer

Primary demand is consumer demand for the whole product category, not just the company's own brand.

Several New Editions of a Book Targeted at Various Market