A promotion was launched to position a brand as a fun line of condiments for a variety of everyday usage occasions.Its promotions showed vignettes of families,children and older Americans enjoying foods flavored with same brand-name condiments.The fact that all of these mustards have the brand is an example of:
A) individual branding.
B) regional branding.
C) psychological branding.
D) private labeling.
E) family branding.

Question

Quizplus · Accepted Answer

A company might use a family brand and market different products under the same umbrella name.

A Promotion Was Launched to Position a Brand as a Fun