In the _____ stage of the product life cycle,the marketplace becomes saturated with competing products and the number of new customers dwindles,so industry sales reach a plateau.
A) saturation
B) introductory
C) maturity
D) growth
E) revitalization

Question

Quizplus · Accepted Answer

The saturation stage typically occurs later in the product life cycle, after the growth stage. In the maturity stage, the market becomes saturated with competition and sales growth slows down to reach a plateau. This is when the product is well-established and has a loyal customer base, but new customers are harder to attract.

In the _____ Stage of the Product Life Cycle,the Marketplace