Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

Name: Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cognitive dissonance can occur for any purchase where the consumer feels conflicted or uncertain about their decision, regardless of the level of involvement in the purchase.

Cognitive Dissonance Is Just as Likely to Occur for a Low-Involvement