Question 1

In a study in the Netherlands,Belgium,and Germany,respondents were asked several questions that asked them to rate imported meat against locally-produced meat.In all cases,locally-produced meat was rated much higher even though the meat from all three nations is virtually indistinguishable._____ screens based on learned factors led to this perceived differences.

Accepted Answer

Each consumer uses psychological screens to evaluate, filter, and personalize information according to subjective emotional standards.

Question 2

Which of the following is NOT one of the basic steps consumers go through in making a purchase decision?

Accepted Answer

Data mining is not one of the basic steps in making a purchase decision. The other four steps - problem recognition, information search, alternative evaluation and purchase - are essential in the decision-making process. Data mining is a technique used by businesses to analyze large amounts of data to uncover patterns and insights that can be used to make strategic decisions.

Question 3

A(n)_____ is the physical information we receive through our senses.

Accepted Answer

A stimulus is any physical or environmental information that our senses are capable of detecting and processing, such as light, sound, touch, taste, or smell.

Question 4

When Tony looks at fishing lures,he sees tools that help him catch delicious fish.When Hugh looks at the same lures,he sees devices that could cause him bodily harm.Their differing opinions most likely result from differences in:

Accepted Answer

Perception refers to the personalized way we sense, interpret, and comprehend various stimuli.

Question 5

_____ govern the way we discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

Accepted Answer

Personal processes such as cognitive and perceptual processes, combined with past experiences, attitudes, and beliefs, govern how we interpret raw data and translate them into our thoughts, feelings, and actions. Interpersonal influences are factors outside of ourselves, such as social norms and culture, that can influence our behavior. Nonpersonal influences include situational factors such as time of day or weather. Evaluative criteria and evoked sets are related to decision-making processes, rather than the interpretation of stimuli.

Question 6

_____ is the product's ability to satisfy both functional needs and symbolic wants.

Accepted Answer

Utility refers to the product's ability to satisfy both functional needs and symbolic wants, encompassing the overall usefulness and value derived from the product.

Question 7

Social class divisions are just as important to advertisers as they have ever been.

Accepted Answer

The answer of Social class divisions are just as important...

Question 8

Three personal processes govern the way we discern raw data and translate them into feelings,thoughts,beliefs,and actions.They are the perception process,the learning and persuasion process,and the:

Accepted Answer

The answer of Three personal processes govern the way we...

Question 9

Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

Accepted Answer

Cognitive dissonance can occur for any purchase where the consumer feels conflicted or uncertain about their decision, regardless of the level of involvement in the purchase.

Question 10

A home fashion magazine is designed to appeal to people who like to be on the cutting edge of what is most fashionable for their homes.It advertises furniture,fabric,and artwork ads.On its Web site,readers can see the advertisers' entire product lines.In terms of markets,this magazine targets the _____ market.

Accepted Answer

Consumer markets comprise people who buy goods and services for their own use.

Question 11

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA?

Accepted Answer

Interpersonal influences include family, society, and culture.

Question 12

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.

Accepted Answer

Consumer behavior is the study of how and why people make purchasing decisions, including the mental processes and physical actions involved in the process. It encompasses factors such as motivation, perception, attitudes, and post-purchase evaluation.

Question 13

If,when in need of a babysitter,the mother will only consider the teenager next door and a former daycare employee.This evaluation of alternatives is called evoked set.

Accepted Answer

Consumers evaluate selection alternatives, called the evoked set.

Question 14

Choosing a spokesperson to reach a target market is easy when advertisers use internal opinion leaders.

Accepted Answer

Choosing a spokesperson using internal opinion leaders can be challenging as it requires identifying individuals who genuinely influence the target market and align with the brand's values.

Question 15

In which of the following situations does an exchange NOT occur?

Accepted Answer

Any transaction in which one person or organization trades something of value with someone else is an exchange.

Question 16

Family,friends,and coworkers whom we try to emulate or whose approval concerns us are part of reference groups.

Accepted Answer

Reference groups are those individuals or groups to which we refer or look up to when making decisions, seeking approval or validation, or trying to conform to social norms. These groups can include family members, friends, colleagues, and other influential people whose opinions or behaviors hold significant value to us.

Question 17

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

Accepted Answer

Perception refers to the individual's way of processing or interpreting various stimuli in a personalized manner. It involves selecting, organizing, and interpreting sensory information to make sense of the environment around us. Habit, learning, motivation, and attitude may influence perception, but they are not synonyms for perception.

Question 18

Luka was planning to watch a movie last weekend.After trying to read the small print which mentioned the movie timings,he gave up and decided to go to the zoo instead.In this case,_____ screens influenced his perception.

Accepted Answer

The physiological screens comprise the five senses.

Question 19

Marketing exchange depends on three types of participants.They are:

Accepted Answer

Marketing exchange involves customers, markets, and marketers as the primary participants in the process of exchanging goods, services, or ideas.

Question 20

Which of the following is an example of a nonpersonal influence that would affect the purchase of a burial plan?

Accepted Answer

Nonpersonal influences include elements of the environment such as time and place, which are outside of the buyer's control.

Quiz 5: Marketing and Consumer Behavior