Question 1

Inside car-end posters are usually larger than inside cars,but sizes vary.

Accepted Answer

Inside car-end posters are designed to be visible to people outside the car, so they are usually larger than inside car posters. However, the exact size can vary depending on the specific design and purpose of the poster.

Question 2

Competitive pressure,environmental concerns,and changes in legislation can be reasons to change a package.

Accepted Answer

Yes, these factors can all be valid reasons for a company to change their package design or materials used. For example, competitive pressure may require a company to update its packaging to keep up with industry trends, environmental concerns may prompt a switch to more sustainable materials, and changes in legislation may require certain warnings or information to be included on packaging.

Question 3

Packaging serves marketers in only three major ways-protection,promotion,and information.

Accepted Answer

Packaging serves marketers in four major ways: protection, preservation, information, and promotion.

Question 4

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

Accepted Answer

Total bus refers to all the exterior space, including the front, rear, sides, and top.

Question 5

Marketers around the globe use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Accepted Answer

Outdoor media, such as billboards, are a cost-effective way for marketers to reach a large audience quickly with minimal message competition. This makes them an attractive option for local advertising campaigns that need to communicate a clear message or image in the local language. Additionally, studies have shown that outdoor media has the lowest cost per thousand of any major advertising medium, making it an efficient option for advertisers with limited budgets.

Question 6

Standardized outdoor advertising uses scientifically located structures to deliver an advertiser's message to markets around the world.

Accepted Answer

Standardized outdoor advertising utilizes a consistent structure and placement approach to reach audiences in various markets.

Question 7

The 40-sheet poster panel is less costly per unit and is the basic outdoor advertising structure.

Accepted Answer

The 30-sheet poster panel is less costly per unit and is the basic outdoor advertising structure.

Question 8

Some movie theater chains prohibit cinema advertising for fear it will offend their audiences.

Accepted Answer

Some movie theater chains do prohibit cinema advertising for fear it will offend their audiences.

Question 9

Buses and taxis provide high ad exposure by traversing the busiest streets of a city many times a day.

Accepted Answer

Buses and taxis are constantly moving through the busiest streets of a city, providing high exposure for advertisements that are displayed on them.

Question 10

The most common form of out-of-home media are on-premise signs.

Accepted Answer

On-premise signs, such as storefront signs and billboards, are the most common form of out-of-home media.

Question 11

Outdoor advertisers can use sophisticated global positioning systems to determine the exact latitude and longitude of particular billboards.

Accepted Answer

This statement is true. With the help of GPS technology, outdoor advertisers can easily locate and track the position of their billboards.

Question 12

It is often advisable to change package designs gradually to avoid confusing consumers.

Accepted Answer

Gradually changing package designs can help consumers adjust and recognize new packaging without confusion. Abrupt changes in packaging can cause confusion and reduce brand recognition.

Question 13

The mobile billboard is a cross between billboards and transit advertising.

Accepted Answer

A mobile billboard is advertising that is displayed on a vehicle that travels around a certain area, combining the visibility and impact of traditional billboards with the flexibility and mobility of transit advertising.

Question 14

Another name for a premium is an advertising specialty.

Accepted Answer

An advertising specialty is different from a premium.

Question 15

Variations of painted bulletins include those with electronic time and temperature units called digital displays.

Accepted Answer

Electronic time and temperature units are called jump clocks.

Question 16

The three basic forms of standardized structures are bulletins,30-sheet poster panels,and junior panels.

Accepted Answer

Eight-sheet posters are also called junior panels.

Question 17

The 30-sheet poster panel is sometimes referred to as the poster extravaganza.

Accepted Answer

The 30-sheet poster panel is sometimes referred to as the standard billboard.

Question 18

The Highway Beautification Act of 1965 controls all outdoor advertising.

Accepted Answer

The act controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

Question 19

The Yellow Pages are not an important advertising medium for national advertisers.

Accepted Answer

Yellow Pages are often the sole advertising medium for local businesses, and nearly 85 percent of Yellow Pages revenue is derived from local advertisers. But Yellow Pages directories can be an important medium for national advertisers, too.

Question 20

The construction of trade-show booths and exhibits has become a major factor in sales promotion plans.

Accepted Answer

Trade-show booths and exhibits are widely used by businesses to showcase their products and services, and to attract potential customers. They are considered an effective marketing tool and can greatly contribute to sales promotion efforts.

Quiz 16: Using Out-Of-Home, Exhibitive, and Supplementary Media