Question 1

Viral marketing is a form of spam that spreads to computers in the same way that a cold spreads through a classroom.

Accepted Answer

Viral marketing is not a form of spam. It involves creating content that is interesting or entertaining enough for people to want to share it with their friends or followers on social media or through other channels. Viral marketing can be an effective way to get your brand or message in front of a large audience quickly, but it is not the same as spam, which is unwanted or unsolicited email or messages.

Question 2

The leading national advertisers spend the smallest portion of their marketing communications budget on interactive media.

Accepted Answer

The question states that "The leading national advertisers spend the smallest portion of their marketing communications budget on interactive media." This means that the statement is true.

Question 3

The majority of people who use the Internet are well-educated,upscale,white males.

Accepted Answer

Recent research has proven that its users are much more diverse.

Question 4

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Accepted Answer

Under the CAN-SPAM Act, legitimate e-mail advertisers are required to clearly mark the e-mail as advertising and include an option to unsubscribe from future emails.

Question 5

The development of Web browsers made viewing Web pages easy.

Accepted Answer

The development of Web browsers revolutionized the way we view and interact with the Web, making it much easier than it was before.

Question 6

The Internet is a global network of computers that communicate with one another through protocols.

Accepted Answer

The Internet is indeed a global network of computers that communicate with one another through protocols.

Question 7

Most Internet advertisers use media buying services to purchase Internet ad space.

Accepted Answer

The answer of Most Internet advertisers use media buying services...

Question 8

The simplest way to measure the Internet audience for an ad is the click rate.

Accepted Answer

The click rate does not measure the entire audience who saw the ad, it only measures the percentage who clicked on it. Other metrics like impressions, views, and engagement are needed to get a fuller picture of the ad's audience reach and impact.

Question 9

For advertisers involved in e-commerce,some site publishers offer an affiliate marketing program.

Accepted Answer

Site publishers often offer affiliate marketing programs to advertisers involved in e-commerce, allowing them to earn commissions on sales generated through the publisher's website.

Question 10

Rich mail allows graphics,videos,and audio to be included in the e-mail message.

Accepted Answer

Rich mail does allow graphics, videos, and audio to be included in the email message.

Question 11

Owing to the legislations on spam mailing,marketers are focusing their efforts on prospecting customer retention and relationship management (CRM).

Accepted Answer

With increasing legislation against spamming, marketers are focusing their efforts on CRM rather than prospecting.

Question 12

Traditionally,media content has been delivered through distributed networks.

Accepted Answer

Traditionally, media content has been delivered through centralized networks, such as broadcast television and radio, where content is distributed from a central source to multiple receivers.

Question 13

The number of Internet users,as well as the amount of time spent by each user,has started a slight decline.

Accepted Answer

According to multiple sources, the number of internet users and the time spent by each user continues to increase globally.

Question 14

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

Accepted Answer

The answer of Interactive marketing is a marketing tool that...

Question 15

Advertorials are effective tools in Internet advertising and often are incorporated into WWW publications.

Accepted Answer

Advertorials are indeed effective tools in Internet advertising and are often used in online publications.

Question 16

The Internet is the fastest-growing medium in history.

Accepted Answer

According to various reports and statistics, the Internet is indeed the fastest-growing medium in history. It has seen an exponential growth rate in terms of usage, reach, and technological advancements.

Question 17

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Accepted Answer

The internet's ability to track and analyze user data allows for the delivery of highly targeted advertisements, which is not possible with traditional television advertising.

Question 18

The phrase "customer retention and relationship management" was coined in 1997 by Steven Jurvetson and his partners at the venture capital firm Draper Fisher Jurvetson.

Accepted Answer

The term "viral marketing" was coined by them.

Question 19

Spam is just electronic junk mail.

Accepted Answer

Spam is often unsolicited and irrelevant messages sent in bulk through electronic networks, usually emailed. It is similar to junk mail that gets delivered to our physical mailboxes.

Question 20

As Web advertising tools,buttons take up less space than banners.

Accepted Answer

Buttons are smaller in size than banners, hence they take up less space on web pages.

Quiz 15: Using Digital Interactive Media