Question 1

Psychographics are useful in the marketing of all products.

Accepted Answer

Psychographics are useful for understanding consumer behavior and preferences, but not all products require this level of detailed consumer insight for effective marketing.

Question 2

To reach people who love to hunt,marketers would use psychographic segmentation.

Accepted Answer

Marketers use psychographic segmentation to group people by their values, attitudes, personality, and lifestyle.

Question 3

Brand equity is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.

Accepted Answer

Brand equity is the overall perception and value that a brand holds in the minds of its customers, distributors, dealers, and even competitors over a considerable period of time. It is a measure of the worth and power of a brand that is built upon its reputation, associations, and experiences that customers associate with it. Therefore, Option A is correct.

Question 4

The process of market segmentation is a three-step process that begins with planning,then goes to product definition,and ends with market identification.

Accepted Answer

Market segmentation typically involves identifying segments, targeting them, and then positioning the product, not the sequence described.

Question 5

A marketer of an organic soap completely free of animal ingredients,colors,and fragrances would want to stimulate selective demand for its brand of soap.

Accepted Answer

Selective demand is emphasized to impress customers with the subtle advantages of their particular brand.

Question 6

A marketer of organic soups would need to stimulate primary demand for its brand of soups.

Accepted Answer

Primary demand is consumer demand for the whole product category, not just the company's own brand.

Question 7

Differences between products that are readily apparent to the consumer are called visible variations.

Accepted Answer

Differences that are readily apparent to the consumer are typically referred to as "observable" or "perceptible" variations, not "visible variations."

Question 8

When a manufacturer of orange juice introduced lemonade,it used private labeling.

Accepted Answer

The company used a family brand by marketing different products under the same umbrella name.

Question 9

As products enter the maturity stage of their product life cycle,prices tend to rise.

Accepted Answer

As products enter the maturity stage of their product life cycle, prices tend to stabilize or even decrease as competition increases and technological advancements may lead to production cost savings.

Question 10

Network marketing is also called pyramid marketing.

Accepted Answer

Network marketing and pyramid marketing are different; network marketing is a legitimate business model, while pyramid schemes are illegal and unsustainable.

Question 11

User status is one way marketers create benefit segmentation.

Accepted Answer

The answer of User status is one way marketers create...

Question 12

Psychographics enables marketers to view people as individuals with feelings and inclinations.

Accepted Answer

Psychographics is a marketing research technique that allows marketers to understand individuals' attitudes, interests, and opinions. It involves studying people's behaviors, values, beliefs, and emotions to create more personalized marketing messages and campaigns. This approach enables marketers to view people as unique individuals with specific needs and preferences, rather than just a homogeneous group.

Question 13

Advertising for a movie that tells you the movie is a "family-filled riot of fun" is attempting to use benefits-sought segmentation.

Accepted Answer

Marketers may segment consumers on the benefits being sought.

Question 14

Advertisers can use NAICS codes to obtain lists of companies in particular businesses for direct mailings.

Accepted Answer

NAICS codes are used to group similar businesses together for statistical purposes. Advertisers can use these codes to obtain mailing lists of companies in particular industries or businesses for targeted marketing campaigns.

Question 15

The first step in market aggregation is to determine the primary demand trend within the targeted market.

Accepted Answer

The first step in market aggregation is to understand the primary demand trend within the targeted market. This involves analyzing market data, such as sales volumes, consumer preferences, and market size, to identify the primary demand trend and opportunities for growth within the market.

Question 16

Another name for selective distribution is cooperative distribution.

Accepted Answer

There is no such thing as cooperative distribution.

Question 17

The target market for doll designed to embody the image of a proper Muslim woman is Arab parents as well as their Arab daughters.

Accepted Answer

The target market is the group of segments the company wishes to appeal to, design products for, and tailor its marketing activities toward.

Question 18

Demographic segmentation would most likely be used to sell a doll designed to embody the image of a proper Muslim woman.

Accepted Answer

Demographic segmentation is a way to define population groups by their statistical characteristics: sex, age, ethnicity, education, occupation, income, and other quantifiable factors.

Question 19

By using behavioristic segmentation,marketers know people traditionally buy turkeys for Thanksgiving meals but not for Easter,Christmas,or any other holiday meals.

Accepted Answer

One of the best ways to segment markets is to group consumers by purchase behavior. This is called behavioristic segmentation.

Question 20

Advertising is called mass or nonpersonal selling.

Accepted Answer

Advertising is a form of mass or nonpersonal selling, as it is generally aimed at a large audience and does not involve direct personal interaction between the seller and the potential customer.

Quiz 6: Market Segmentation and the Marketing Mix