Question 1

The most common energizers of consumer behavior are the negatively originated motives.

Accepted Answer

Negatively originated motives, such as problem removal or avoidance, often drive consumer behavior as individuals seek to alleviate discomfort or dissatisfaction.

Question 2

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs,and actions.

Accepted Answer

There are typically considered to be four personal processes: perception, learning, memory, and thinking, which help in processing raw data into feelings, thoughts, beliefs, and actions.

Question 3

In the central route to persuasion,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

Accepted Answer

The statement accurately describes the central route to persuasion, where consumers have a high level of involvement with the product or message, and therefore are motivated to scrutinize the central or product-related information presented to them during the persuasion attempt. This contrasts with the peripheral route to persuasion, where consumers may rely more on superficial cues or peripheral aspects of the message, rather than the central product-related information.

Question 4

An example of transformational motives that energize consumer behavior would be finding the milk carton empty and wanting cereal for breakfast.

Accepted Answer

This is an example of a negatively originated motive: incomplete satisfaction.

Question 5

The three nonpersonal influences that have direct impact on a consumer's final purchase decision are time,place,and target market.

Accepted Answer

The three nonpersonal influences that have direct impact on a consumer's final purchase decision are cultural, social, and psychological factors. Time and place are considered situational factors that may also affect a consumer's decision, but they are not direct influences on the final purchase decision. Target market refers to the group of consumers that a product is aimed at, and is not a nonpersonal influence on the consumer's decision-making process.

Question 6

The fact a seven-year-old still believes in Santa Claus is due to selective perception.

Accepted Answer

We unconsciously screen out or modify many of the sensations that bombard us, rejecting those that conflict with our experiences, needs, desires, attitudes, and beliefs. This is called selective perception.

Question 7

The underlying forces that contribute to our purchasing actions stem from the conscious goal of satisfying our needs and wants.

Accepted Answer

The answer of The underlying forces that contribute to our...

Question 8

Because Jamarcus has an extraordinary sense of smell and taste,it can be said that his physiological screens are perhaps superior to other people.

Accepted Answer

Physiological screens comprise the five senses: sight, hearing, touch, taste, and smell.

Question 9

Brand loyalty is a conscious decision expressed through intention or behavior.

Accepted Answer

The answer of Brand loyalty is a conscious decision expressed...

Question 10

The cognitive theory of learning is also called the stimulus-response theory.

Accepted Answer

The cognitive theory of learning emphasizes the role of mental processes such as attention, memory, and thinking, in learning and behavior, whereas the stimulus-response theory focuses on the association between stimuli and responses, without considering mental processes.

Question 11

One may say that people have a need for a soda because they want something to drink.

Accepted Answer

Needs are the basic human forces that motivate us to do something. Wants are "needs" that we learn during our lifetime.

Question 12

The cognitive theory views learning as a trial-and-error process.

Accepted Answer

The cognitive theory views learning as an active and intentional process that involves the learner's cognitive processes, such as attention, perception, memory, and problem-solving. It emphasizes the role of mental processes in acquiring and organizing new information, and in using that knowledge to solve problems and make decisions. It is not based on a trial-and-error approach, but instead focuses on how learners use their cognitive skills to understand and apply new knowledge.

Question 13

The three general categories of customers are current customers,prospective customers,and centers of influence.

Accepted Answer

This statement is true. The three general categories of customers are indeed current customers, prospective customers, and centers of influence. Current customers are those who have already purchased from the company, while prospective customers are those who may potentially become customers in the future. Centers of influence are individuals or organizations that may have an impact on the purchasing decisions of others, such as industry experts or prominent bloggers.

Question 14

The interpersonal influences that effect consumer behavior can best be categorized as the family,the society,and the economic environment of the consumer.

Accepted Answer

The interpersonal influences that affect consumer behavior are typically categorized as family, reference groups, and social roles, not the economic environment.

Question 15

Habit is the natural extension of learning.

Accepted Answer

Habit is the result of repeatedly learning and practicing a behavior until it becomes automatic or routine. Therefore, habit is a natural extension of learning.

Question 16

One of the roles of advertising is to communicate product utility.

Accepted Answer

Advertising often emphasizes the features, benefits, and utility of a product or service in order to persuade people to buy it.

Question 17

Marketing is actually concerned with two levels of consumer perception: the consumer's perception of the product and the media's perception of the customer's needs,wants,and objectives.

Accepted Answer

Marketing primarily focuses on the consumer's perception of the product and how well it meets their needs, wants, and objectives, rather than the media's perception.

Question 18

The purchase and usage motives such as problem removal,problem avoidance,and normal depletion are the examples of negatively originated motives.

Accepted Answer

Negatively originated motives refer to the desire to address a problem or avoid a negative outcome. Problem removal, problem avoidance, and normal depletion are examples of negatively originated motives. Therefore, the statement is true.

Question 19

The smell of fresh-baked bread is an example of a stimulus.

Accepted Answer

A stimulus is physical information we receive through our senses.

Question 20

Exchange is the traditional,theoretical core of marketing.

Accepted Answer

Exchange refers to the process of obtaining a desired product or service from someone by offering something in return. It is considered the traditional and theoretical core of marketing.

Quiz 5: Marketing and Consumer Behavior