_____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants.
A) Consumer behavior
B) Stimulus-response
C) Cognitive learning
D) Psychological response
E) Customer fulfillment

Question

Quizplus · Accepted Answer

Consumer behavior is the study of how and why people make purchasing decisions, including the mental processes and physical actions involved in the process. It encompasses factors such as motivation, perception, attitudes, and post-purchase evaluation.

_____ Is the Mental and Emotional Processes and the Physical