Organizations that use a standardized approach to marketing and advertising in all countries in which they do business are called:
A) foreign marketers.
B) national corporations.
C) global marketers.
D) international exporters.
E) transnational corporations.

Question

Quizplus · Accepted Answer

Global marketers use a standardized approach to marketing and advertising in all countries in which they do business. This means that their branding, messaging, and advertising are consistent across different cultures and geographies. Foreign marketers and international exporters have a more limited presence in foreign markets, while national corporations and transnational corporations may not use a standardized approach to marketing and advertising.

Organizations That Use a Standardized Approach to Marketing and Advertising