What advantage is associated with the use of an independent advertising agency?
A) Saving money by cutting overhead and keeping the media commission.
B) Better involvement of management especially in "single-business" companies.
C) More complete control over all channels of distribution.
D) An outside, objective viewpoint to the advertiser's business.
E) Reduced variable expenses.

Question

Quizplus · Accepted Answer

An independent advertising agency provides an outside, objective viewpoint to the advertiser's business, which can be advantageous in terms of creative strategy, communication planning, and media buying. They bring experience and expertise from working with a range of clients and industries, which can be valuable for a brand looking to differentiate itself and stand out in the market.

What Advantage Is Associated with the Use of an Independent