For Bassett Healthcare in Cooperstown,sponsoring the American Heart Association's Heart Run/Walk in Utica was an obvious choice.The Heart Run was a good fit for Bassett because it tied in with the hospital's opening of its cardiac surgery and heart institute.Bassett Healthcare's support of this event is an example of:
A) public patronage.
B) societal marketing.
C) philanthropy.
D) ambush marketing.
E) venue marketing.
Correct Answer:
Verified
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