_____ is any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order,a request for further information,and/or a visit to a store or other place of business for the purchase of a specific good or service.

Question

Quizplus · Accepted Answer

The Direct Marketing Association (DMA)once defined direct marketing as "an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location."

_____ Is Any Direct Communication to a Consumer or Business