Cardinal Hill makes redwood furniture for gardens.The company uses classified advertising to encourage potential customers to request its latest catalog.When these requests are received,the catalogs are sent and the prospects' names are entered into the company's database for possible sale of garden furniture.Cardinal Hill is using:

Question

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With database marketing, advertising media are used to build a database of customer and prospect information. The term database marketing is nearly synonymous with direct marketing.

Cardinal Hill Makes Redwood Furniture for Gardens