Cardinal Hill makes redwood furniture for gardens.The company uses classified advertising to encourage potential customers to request its latest catalog.When these requests are received,the catalogs are sent and the prospects' names are entered into the company's database for possible sale of garden furniture.Cardinal Hill is using:
A) mail-order advertising.
B) interactive advertising.
C) direct selling.
D) direct-mail advertising.
E) database marketing.
Correct Answer:
Verified
Q16: The trend toward self-service retailing is decreasing
Q29: Direct marketing is virtually synonymous with:
A) mass
Q30: Which of the following statements describes a
Q31: Which of the following statements about the
Q32: Three types of data that are typically
Q33: Sampling can only be effectively used as
Q35: Both contests and sweepstakes encourage consumption of
Q36: _ is any direct communication to a
Q37: Marmot Mountain Works sells whitewater rafting and
Q38: According to Rob Jackson,database marketing should start
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents