Rather than ultimately building a new power plant,which costs hundreds of millions of dollars,a TX-based energy company is offering customers a rebate of up to $15,000 to install home solar energy systems.This would be an example of a _____ strategy.

Question

Quizplus · Accepted Answer

When an advertiser goes directly to the consumer with its communication message and bypasses distributors and intermediaries, the advertiser uses a pull strategy.

Rather Than Ultimately Building a New Power Plant,which Costs Hundreds