To Create Effective Sales Promotions,a Company Should

To create effective sales promotions,a company should:

A) use nonspecific objectives to give its marketing a desirable level of flexibility.
B) avoid any promotion pretesting because of its inherent costs.
C) make sure the sales promotion reinforces the brand's advertising message.
D) involve itself in either the trade or consumer promotions-but not both.
E) use complex, attention-getting copy so the consumer will understand the message.