Overly aggressive sales promotion or advertising can draw competitors into a _____,which leads to reduced sales and profits for everyone.

Name: Overly aggressive sales promotion or advertising can draw competitors into a _____,which leads to reduced sales and profits for everyone.
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Question

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A high level of trade sales promotion relative to advertising and consumer sales promotion has a positive effect on short-term market share but may have a negative effect on brand attitudes and long-term market share.

Overly Aggressive Sales Promotion or Advertising Can Draw Competitors into a _____,Which