Marketers around the globe use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Question

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Outdoor media, such as billboards, are a cost-effective way for marketers to reach a large audience quickly with minimal message competition. This makes them an attractive option for local advertising campaigns that need to communicate a clear message or image in the local language. Additionally, studies have shown that outdoor media has the lowest cost per thousand of any major advertising medium, making it an efficient option for advertisers with limited budgets.

Marketers Around the Globe Use Outdoor Media to Communicate a Succinct