The 40-sheet poster panel is less costly per unit and is the basic outdoor advertising structure.
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Q2: Competitive pressure,environmental concerns,and changes in legislation can
Q3: Packaging serves marketers in only three major
Q4: In some cities,advertisers gain complete domination by
Q5: Marketers around the globe use outdoor media
Q6: Standardized outdoor advertising uses scientifically located structures
Q8: Some movie theater chains prohibit cinema advertising
Q9: Buses and taxis provide high ad exposure
Q10: The most common form of out-of-home media
Q11: Outdoor advertisers can use sophisticated global positioning
Q12: It is often advisable to change package
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