The percentage of homes in a given area with sets in use tuned to a specific program is expressed as HUT.
Correct Answer:
Verified
Q11: Media buyers use the last few Nielsen
Q12: It is easier to gather reliable information
Q13: Audience composition is the percentage of homes
Q14: Spot radio limits national advertisers in their
Q17: The principal advantages of radio are high
Q18: Three times each year,Nielsen Media Research compiles
Q19: Studies show that the ability of a
Q20: When buying radio time,advertisers usually buy the
Q21: Some advertisers avoid using network TV advertising
Q24: Average quarter-hour audience identifies the average number
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents