Media buyers use the last few Nielsen books to see whether a show's ratings are consistent,rising,or falling.

Question

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This statement is true. Media buyers often use Nielsen ratings to determine a show's audience size and whether it is consistently or rapidly losing viewership, which can affect advertising rates and decisions. The Nielsen books are a collection of data on audience ratings, and the most recent ones are used to determine current trends.

Media Buyers Use the Last Few Nielsen Books to See