Because the public considers TV as the most authoritative and influential medium,it is able to offer advertisers a prestigious image.
Correct Answer:
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Q1: Makegoods offered by television stations are sold
Q2: When buying cable TV,an advertiser can buy
Q4: Television is no longer the most cost-effective
Q7: There is a finite limit to the
Q7: First-run syndication is also called barter syndication.
Q8: Until the advent of the Internet,broadcast television
Q9: Through its unique ability to deliver a
Q9: Television time is divided into dayparts.
Q10: The ability to fragment the mass audience
Q11: Media buyers use the last few Nielsen
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