Television is no longer the most cost-effective way to deliver messages to large,well-defined audiences.
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Q1: Makegoods offered by television stations are sold
Q2: When buying cable TV,an advertiser can buy
Q6: Because the public considers TV as the
Q7: There is a finite limit to the
Q7: First-run syndication is also called barter syndication.
Q8: Until the advent of the Internet,broadcast television
Q9: Through its unique ability to deliver a
Q9: Television time is divided into dayparts.
Q10: The ability to fragment the mass audience
Q11: Media buyers use the last few Nielsen
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