The ability to fragment the mass audience is one of the principal benefits of cable television.
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Verified
Q6: Because the public considers TV as the
Q7: First-run syndication is also called barter syndication.
Q7: There is a finite limit to the
Q8: Until the advent of the Internet,broadcast television
Q9: Television time is divided into dayparts.
Q11: Media buyers use the last few Nielsen
Q12: It is easier to gather reliable information
Q13: Audience composition is the percentage of homes
Q14: Spot radio limits national advertisers in their
Q24: Average quarter-hour audience identifies the average number
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