It is easier to gather reliable information on the audiences of cable TV programs than for broadcast TV programming.
Correct Answer:
Verified
Q7: First-run syndication is also called barter syndication.
Q8: Until the advent of the Internet,broadcast television
Q9: Television time is divided into dayparts.
Q10: The ability to fragment the mass audience
Q11: Media buyers use the last few Nielsen
Q13: Audience composition is the percentage of homes
Q14: Spot radio limits national advertisers in their
Q16: The percentage of homes in a given
Q17: The principal advantages of radio are high
Q24: Average quarter-hour audience identifies the average number
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