What is the first step in analyzing a publication's potential effectiveness?
A) Count its outlets of distribution
B) Verify its circulation figures
C) Audit its circulation procedures
D) Assess its audience
E) Perform a competitive audit

Question

Quizplus · Accepted Answer

Assessing the audience is the first step in analyzing a publication's potential effectiveness as it will give an idea of whether the publication is reaching the target audience or not. Circulation figures and outlets of distribution are important but come after audience assessment. Circulation procedures can also be important, but they are more relevant for internal audit purposes. Competitive audit can come later in the analysis process.

What Is the First Step in Analyzing a Publication's Potential