When Matt finishes reading his subscriber's copy of Road & Track,a car magazine,he gives the copy to his neighbor Fred.Fred is part of the magazine's:
A) pass-along readership.
B) perpetual readership.
C) derived readership.
D) secondary target audience.
E) subsidiary target audience.

Question

Quizplus · Accepted Answer

Pass-along readership is an estimate determined by market research of how many people read a single issue of a publication.

When Matt Finishes Reading His Subscriber's Copy of Road