Marketing dashboard is a comprehensive system providing managers with up-to-the-minute information necessary to run their operation.

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Marketing dashboard is a comprehensive system providing managers with up-to-the-minute information necessary to run their operation including data on actual sales versus forecast, progress on marketing plan objectives, distribution channel effectiveness, sales force productivity, brand equity evolution, and whatever metrics and information are uniquely relevant to the role of the marketing manager in a particular organization.

Marketing Dashboard Is a Comprehensive System Providing Managers with Up-To-The-Minute