If a low-risk marketing program has a return on marketing investment (ROMI)of 4.0,this means that any marketing program must generate at a minimum $4 in revenue for every _____ in marketing expenditure.
A)$1
B)$10
C)$100
D)$1,000
E)None of these

Question

Quizplus · Accepted Answer

If the company has a marketing budget of $5 million and needs to generate $20 million in revenue, then the ROMI hurdle rate for any low-risk marketing program is 4.0. This means that any marketing program must generate at a minimum $4 in revenue for every $1 in marketing expenditure.

If a Low-Risk Marketing Program Has a Return on Marketing