Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning.However,several potential pitfalls exist in its execution such as ________.
A)Overreliance on "inside-out" measurement
B)Too many tactical metrics and not enough strategic insight
C)Forgetting to market the dashboard internally
D)All of these
E)Both overreliance on "inside-out" measurement and too many tactical metrics and not enough strategic insightThe pitfalls of using the dashboard approach include:1. Overreliance on "inside-out" measurement.2. Too many tactical metrics; not enough strategic insight.

Question

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3. Forgetting to market the dashboard internally.

Taking a Dashboard Approach to Marketing Metrics Goes a Long