The Delphi technique tries to use expert opinion to forecast market demand but it is distinctly different than other methods in as much as it _____________.
A)Tries to control for executive emotion
B)Uses an iterative approach with repeated measurement to control for direct confrontation
C)Uses consumers in a panel to discuss their planned purchases
D)Tries to make suppliers, buyers, users, and deciders part of the process
E)None of these

Question

Quizplus · Accepted Answer

The Delphi technique differs from other methods as it uses an iterative approach with repeated measurement to control for direct confrontation. It aims to gather expert opinions anonymously and through multiple rounds of questioning, thereby reducing biases and groupthink. The other options (A, C, D, E) do not accurately describe the Delphi technique.

The Delphi Technique Tries to Use Expert Opinion to Forecast