Managers may try several methods of forecasting that deliver different predictions.This leads to __________________.
A)Uncertainty of which methods to use and how accurate they are likely to be
B)The choice to use as many models as possible
C)The view that subjective methods are just as good
D)Uncertainty of which methods to use and how accurate they are likely to be, the choice to use as many models as possible, and the view that subjective methods are just as good
E)Both uncertainty of which methods to use and how accurate they are likely to be and the view that subjective methods are just as good

Question

Quizplus · Accepted Answer

Overall, the best approach is for marketing managers to utilize multiple methods of forecasting, including a combination of subjective and objective methods, compare the results, and then make a decision on what the actual final forecast will be.

Managers May Try Several Methods of Forecasting That Deliver Different