Many firms think that ___________ is the final gauge of consumer acceptance of a new product and ultimate measure of market potential.
A)The market analytic method
B)The market test (or test market)
C)The go-to-market strategic method
D)The post hoc market method
E)None of these

Question

Quizplus · Accepted Answer

Many firms consider the market test to be the final gauge of consumer acceptance of a new product and ultimate measure of market potential.

Many Firms Think That ___________ Is the Final Gauge of Consumer