A marketing manager may wish to initiate a marketing audit when _________.
A)The firm is about to undergo a major rebranding initiative
B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
C)A new creative agency is coming onboard
D)A recent change has occurred in top management
E)All of these

Question

Quizplus · Accepted Answer

All of these options are valid reasons for a marketing manager to initiate a marketing audit. A major rebranding initiative may require a reassessment of the current marketing strategy, while evidence of poor performance metrics highlights the need for improvement. A new creative agency or a recent change in top management may also call for an audit to ensure alignment with the organization's goals and objectives.

A Marketing Manager May Wish to Initiate a Marketing Audit