Most marketing plan budgets are created and maintained by the use of ______________ that provide formulaic capabilities to perform scenario analysis on a variety of contingencies and see the impact on the budget.
A)Custom software
B)CRM software
C)Excel spreadsheets
D)All of these
E)None of these

Question

Quizplus · Accepted Answer

In practice, most marketing plan budgets are created and maintained through the use of Excel spreadsheets that provide formulaic capabilities to perform scenario analysis on a variety of contingencies and see the impact on the budget.

Most Marketing Plan Budgets Are Created and Maintained by the Use