The budgeting method that relies on figuring out what competitors spend on marketing is known as the ______________ method.
A)Zero-based
B)Objective-and-task
C)Percent-of-sales
D)Comparative-parity
E)All-you-can-afford

Question

Quizplus · Accepted Answer

With the comparative-parity method, marketing expenditures across key competitors are assessed to arrive at a budget number.

The Budgeting Method That Relies on Figuring Out What Competitors