The ______________ method is also sometimes referred to as zero-based budgeting.
A)Per-unit
B)Objective-and-task
C)Percent-of-sales
D)Comparative-parity
E)All-you-can-afford

Question

Quizplus · Accepted Answer

The objective-and-task method is also sometimes referred to as zero-based budgeting, because the marketing manager essentially starts the process with a blank slate and builds the budget based on the level of investment required.

The ______________ Method Is Also Sometimes Referred to as Zero-Based