Ultimately,the marketing manager must rely on _________ in making the forecasting decision.
A)A consultant's decision
B)Al the models proposed by all participants
C)His or her own judgment after reviewing multiple input sources
D)All of these
E)None of these

Question

Quizplus · Accepted Answer

Ultimately, in marketing planning the marketing manager cannot expect a final forecast to pop directly out of a statistical model, ready for use in developing strategies, action plans, and budgets. Instead, the manager must create the forecast based on multiple forms of input, ultimately relying on his or her judgment.

Ultimately,the Marketing Manager Must Rely on _________ in Making the Forecasting