________ must be in place from the outset of the planning process that specify the timing,procedure,and people who will monitor the progress toward the firm's marketing goals and objectives.
A)Monitors
B)Controls
C)Cross-functional teams
D)Management
E)Fail safes

Question

Quizplus · Accepted Answer

A variety of uncontrollable external forces can impact the results of even the best-crafted marketing plan, sometimes very rapidly. To cope with this eventuality, controls must be in place from the outset of the planning process that specify the timing, procedure, and persons responsible for systematically monitoring the progress toward the goals and metrics established in the marketing plan.

________ Must Be in Place from the Outset of the Planning