To communicate the sales message,the first step is to set goals and objectives.

Question

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Setting goals and objectives is the first step in communicating. Ultimately, the goal of the presentation is to secure a purchase commitment from the customer. However, the salesperson does not just walk in asking for the purchase order. Successful salespeople understand that the purchase order does not come until customers believe the company's products offer the best solution to their needs.

To Communicate the Sales Message,the First Step Is to Set