Competitive Advertising Is Heavily Used During the ____ Stage(s)of the PLC

Competitive advertising is heavily used during the ____ stage(s) of the PLC.

A) Introductory
B) Growth
C) Maturity
D) Both introductory and growth
E) Both growth and maturityBuilding a positive customer attitude toward the brand is a key component of competitive advertising, and this approach is heavily used during the growth and early maturity stages of the PLC. Triggering the desire and action stages of the AIDA model is a focus of the message.