______ measures the percentage of individuals in a defined target market who are exposed to an ad during a specified time period.
A) Reach
B) Frequency
C) Relevancy
D) Impact
E) Noise
Correct Answer:
Verified
Q17: Advertising is synonymous with marketing.
Q18: Institutional advertising is a particularly smart strategy
Q19: Each of the top 20 U.S.advertisers operates
Q20: Public relations (PR)is a systematic approach to
Q21: Competitive advertising is heavily used during the
Q23: The _ the reach,the _ the overall
Q24: Pioneering advertising tends to be used during
Q25: Comparative advertising works well when _.
A)You are
Q26: _ measures the average number of times
Q27: In _,two or more brands are directly
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents