______ measures the average number of times a person in the target market is exposed to the message.
A) Reach
B) Frequency
C) Relevancy
D) Impact
E) Noise
Correct Answer:
Verified
Q21: Competitive advertising is heavily used during the
Q22: _ measures the percentage of individuals in
Q23: The _ the reach,the _ the overall
Q24: Pioneering advertising tends to be used during
Q25: Comparative advertising works well when _.
A)You are
Q27: In _,two or more brands are directly
Q28: From an AIDA model perspective,_ seek(s)to gain
Q29: _ is the way an advertising communicates
Q30: The goal of _ is to promote
Q31: The Children's Online Privacy Protection Act (COPPA)requires
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