___________ approach to advertising execution uses an animated character or an animal in the ads.An example is the GEICO Gecko.
A) Animation and animal
B) Fantasy creation
C) Musical
D) Mood/affect
E) Humor
Correct Answer:
Verified
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
Q73: _ has(have)the advantage of high audience selectivity.
A)Online
Q74: The best reason to use television media
Q75: _ has(have)the advantage of interactive capabilities.
A)Online and
Q76: A good reason to use radio advertising
Q78: "Cotton,the fabric of our lives" is an
Q79: The TV ad with an actor talking
Q80: When two or more brands are reviewed
Q81: One benefit of magazine advertising is _.
A)The
Q82: Buy-one,get-one-free is an example of _.
A)Rebate program
B)Product
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