The TV ad with an actor talking about Boniva is an example of __________.
A) Fantasy appeal
B) Endorsement appeal
C) Humor appeal
D) Comparative advertising
E) Competitive advertising
Correct Answer:
Verified
Q74: The best reason to use television media
Q75: _ has(have)the advantage of interactive capabilities.
A)Online and
Q76: A good reason to use radio advertising
Q77: _ approach to advertising execution uses an
Q78: "Cotton,the fabric of our lives" is an
Q80: When two or more brands are reviewed
Q81: One benefit of magazine advertising is _.
A)The
Q82: Buy-one,get-one-free is an example of _.
A)Rebate program
B)Product
Q83: Paul needs very precise audience selection to
Q84: If I need the most precise audience
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