A good reason to use radio advertising is that ___________.
A) It appeals to multiple senses
B) It has a long shelf life
C) It is high involvement
D) It can target specific audiences
E) All are good reasons to choose radio
Correct Answer:
Verified
Q71: Building a positive customer attitude toward the
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
Q73: _ has(have)the advantage of high audience selectivity.
A)Online
Q74: The best reason to use television media
Q75: _ has(have)the advantage of interactive capabilities.
A)Online and
Q77: _ approach to advertising execution uses an
Q78: "Cotton,the fabric of our lives" is an
Q79: The TV ad with an actor talking
Q80: When two or more brands are reviewed
Q81: One benefit of magazine advertising is _.
A)The
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