Building a positive customer attitude toward the brand is a key component of ___________ advertising.
A) Pioneering advertising
B) Competitive advertising
C) Institutional advertising
D) Comparative advertising
E) Sales promotion
Correct Answer:
Verified
Q66: Using scientific evidence in a comparative ad
Q67: _ is on of the examples of
Q68: Apple ran a series of humorous television
Q69: _ approach to advertising execution connects a
Q70: Internet and direct mail are useful because
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
Q73: _ has(have)the advantage of high audience selectivity.
A)Online
Q74: The best reason to use television media
Q75: _ has(have)the advantage of interactive capabilities.
A)Online and
Q76: A good reason to use radio advertising
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