Using scientific evidence in a comparative ad is an example of _______________________.
A) Fantasy appeal
B) Endorsement appeal
C) Humor appeal
D) Research-based appeal
E) Slice of life appeal
Correct Answer:
Verified
Q61: Showing exotic aliens blasting cavities in your
Q62: _ is the best reason to use
Q63: _ stimulates primary demand.
A)Pioneering advertising
B)Competitive advertising
C)Institutional advertising
D)Comparative
Q64: When targeted to members of a channel
Q65: _ is(are)the most outsourced function(s)in marketing.
A)Advertising
B)Sales promotion
C)Public
Q67: _ is on of the examples of
Q68: Apple ran a series of humorous television
Q69: _ approach to advertising execution connects a
Q70: Internet and direct mail are useful because
Q71: Building a positive customer attitude toward the
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