_________________ is on of the examples of the seven broad categories of advertising media.
A) Radio
B) Magazines
C) Outdoor
D) Direct mail
E) All of these are media.
Correct Answer:
Verified
Q62: _ is the best reason to use
Q63: _ stimulates primary demand.
A)Pioneering advertising
B)Competitive advertising
C)Institutional advertising
D)Comparative
Q64: When targeted to members of a channel
Q65: _ is(are)the most outsourced function(s)in marketing.
A)Advertising
B)Sales promotion
C)Public
Q66: Using scientific evidence in a comparative ad
Q68: Apple ran a series of humorous television
Q69: _ approach to advertising execution connects a
Q70: Internet and direct mail are useful because
Q71: Building a positive customer attitude toward the
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
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